How to Get Clients for Excavation Work: Digital Strategies for Success

MattPublished: December 16, 2023
How to Get Clients for Excavation Work: Digital Strategies for Success

Key Takeaways
  • Develop a Strong Online Presence: Create a professional website and optimize it for mobile and SEO. This is crucial for showcasing your services and attracting potential clients.
  • Utilize Social Media and Google Business Profile: Leverage platforms like Facebook, Instagram, LinkedIn, and TikTok to showcase your work and engage with the community. Also, set up a Google Business Profile to improve local search visibility and gather customer reviews.
  • Content Marketing and Networking: Implement a content marketing strategy on your website and engage in online networking with related businesses, such as real estate agents, to expand your reach and establish authority in the industry.

As an excavation business owner, you're always on the hunt to get clients for excavation work. In today's digital era, traditional methods like word-of-mouth or print ads are no longer enough. 

We've some effective digital strategies that can help you get your excavation business in front of the right audience.

Build a solid online presence.

You need a robust online presence. This starts with a professional website that showcases your services, past projects, and client testimonials. 

Your website should be—

  • User-Friendly. Easy navigation is critical. Make sure information about your services is easy to find.
  • Mobile-Responsive. With most searches happening on mobile devices, ensure your site looks great on all screens. 
  • SEO Optimized. Use search engine optimization (SEO) strategies to rank higher on Google searches. Focus on keywords related to excavation services in your area. Think about what someone would search for to find your business.

We'll discuss more about a website shortly, but in today's market, you really need one. 

Leverage social media platforms.

Social media isn't just for influencers or big brands. 

Platforms like Facebook, Instagram, LinkedIn, and even TikTok can be powerful tools for your excavation business. After all, 72% of people are on some sort of social media.

Here's how social media can work for your company—

  • Showcase Your Work. Post-before-and-after photos, time-lapse videos of your projects, and behind-the-scenes glimpses. Instagram and TikTok are great for this.
  • Engage with Your Community. Respond to comments, share relevant content, and participate in local community groups or forums. We've done really well on Facebook for engaging the people in the local area.
  • Run Targeted Ads. Use social media advertising to target potential clients in your area. Every platform has plenty of targeted ad options, and they're pretty easy to use and get started.

Set up a Google Business Profile.

A Google Business Profile (GBP), formerly Google My Business, is a free and easy-to-use tool for businesses to manage their online presence across Google. 

Google Results for Excavation Companies
This shows a screenshot of what a Google Business Profile looks like for an excavation company.

Ever Google a local restaurant and see their reviews and where they are on a map? That's their GBP hard at work.

By setting up a GMB profile, you can—

  • Appear in local search results.
  • Display crucial information like your business hours, location, and contact details.
  • Gather and respond to customer reviews, which can significantly boost your credibility.

Frankly, getting your GBP is the first thing you should do as a business owner — if you haven't already done so.

Implement a content marketing campaign.

Content marketing is about creating valuable, relevant content to attract and engage your target audience. 

While social media and a website can both technically be content marketing, we're specifically focusing on your website.

Start a blog on your website where you can—

Sure, this may seem monumental, but there are plenty of tools that help small business owners get started. Look into sites like Wix or SquareSpace as they make developing a website super easy.

Network online with other business owners.

Networking isn't just for in-person events. 

Join online forums and groups related to construction, landscaping, and real estate. 

Engage in conversations, offer your expertise, and subtly promote your services.

One thing we found works excellently is connecting with real estate agents. They're in the business of working with home buyers who might want a few things changed on their new house. 

Be sure to give them some business cards to refer you to their clients.

Email marketing

Create an email marketing campaign to stay in touch with potential and existing clients. 

This isn't completely necessary, but with tools like MailChimp and MailerLite, you can automate most of this.

What would you put in an email?

You can share updates, special offers, and valuable insights in a regular newsletter.

Online reviews and testimonials.

Encourage satisfied clients to leave reviews on platforms like Google, Yelp or even directly on your website. 

Positive reviews can significantly influence potential clients.

Remember when we mentioned your GBP? Getting positive reviews with words like "construction" or "excavation" in them is a quick way to move up the list.

Just a tip: only request reviews from clients that are happy with the excavation work. This may seem like a no-brainer, but negative reviews will push you down the list on Google.

Get more clients and start digging!

Getting clients for your excavation business in the digital age requires a mix of online visibility, engagement, and credibility. 

By implementing these strategies, you can expand your reach, build trust with potential clients, and ultimately grow your business.

Remember, the digital world is constantly evolving, so stay flexible and ready to adapt to new trends and tools.



Excavation Expert

Matt is a highly experienced heavy equipment operator with over two decades of experience in the construction industry. His expertise covers a wide range of machinery and project types, and he is known for his focus on safety, efficiency, and problem-solving. Matt's commitment to delivering high-quality work within deadlines and budgets has made him highly respected at Centex Excavation and the excavation industry.

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